Google indexing

Before anything else, Google has to be allowed to show your pages.

What it is

Google keeps an index: a giant catalog of pages it is willing to show in search results. A page that is not in the index cannot rank for anything, no matter how good it is.

Websites control this with a small instruction hidden in each page's code called a robots meta tag. If it says noindex, Google is being told: remove this page from search.

What it costs you

A noindex tag on the wrong page is the most expensive one-line mistake on the internet. It usually gets there by accident, from a website plugin setting, a developer's leftover test setting, or a theme update.

Google doesn't act instantly. The page keeps showing until Google re-reads it, then it quietly disappears. Owners often notice weeks later, when the phone gets quiet.

How we fix it

We check every important page for noindex, conflicting robots instructions, and blocks in the site's robots.txt file. When we find a problem, we remove the instruction, ask Google to re-read the page through Google Search Console, and watch until it returns.

This is usually the fastest fix in the whole review: minutes of work, and it protects everything else.

Check it yourself

Open your homepage in a browser, right-click, choose View page source, and search the text for noindex. If it appears in a line that starts with <meta name="robots", that page is telling Google to drop it. Check your About page and your main service pages the same way.

Source: Google Search Central, "Block search indexing with noindex".

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