A grade only means something if you understand what's behind it. Each page below explains one area of the review: what it is, what it costs a business when it goes wrong, and how it gets fixed. If your review flagged something, start with that page.
Google indexing
Whether Google is allowed to show your pages at all.
Read more →Your Google Business Profile
Rating, review count, review pace and replies.
Read more →Google Maps ranking
Where you land when someone nearby searches.
Read more →Organic search and town pages
Why roofers from another county outrank local ones.
Read more →Website trust
Template leftovers, unverifiable testimonials, mismatched facts.
Read more →AI search and voice search
Who ChatGPT, Google's AI, Siri and Alexa name, and why.
Read more →Structured data
The hidden business details search engines and AI read.
Read more →Competitor ads
What your competitors are running on Facebook and Google.
Read more →Tracking and qualified calls
Counting the calls that turn into real jobs.
Read more →Offers that turn visits into calls
Financing, instant estimates, chat and real job photos.
Read more →How the grades work
Grades compare your business with the companies in your own market, not with some national average. A means you lead the market. C means you match the middle. F means something is missing or far behind. The overall grade weighs the items that cost you the most calls.
See how your business measures up
Get a free Market Performance Review: a written report graded against the competitors in your own market, with every fix spelled out.